Are You Using Colour Print Effectively?

In an age of cost cutting, trying to increase productivity, and “brand positioning”, everyone is looking for an edge. For many businesses, that answer is right in front of them and it’s a strategy that can be summed up in a single word…


It’s a fact that proper use of colour printing can change your business for the better, all while delivering to your bottom line!

Some Research Statistics

Recent research has uncovered some interesting statistics regarding colour printing. First, it shows that using colour print can produce real, measurable results. It can also reinforce your brand image, increase a reader’s interest and even enhance information retention. Here are some other findings.

Colour print can:

  • Help increase readership rates by as much as 80%
  • Make your impression 39% more memorable
  • Increase phone contact by 44% when the number is printed in colour
  • Increase direct mail readership by 55%
  • Help readers find important information 70% faster
  • Increase payment response up to 30%
  • Increase sales, motivation and brand recognition by 80%


Colour printing can motivate and move your clients, and can have a profound impact on employees while transforming your business.

Using Colour Print Effectively

So why aren’t more businesses using colour print? The fact is, most business owners don’t know that colour print can be more affordable and deliver more efficiently than the standard print processes currently in use. They view colour printing as a “luxury, “ when in fact these statistics show that colour printing is a necessity in order to compete in today’s marketplace.

Xerox has brought affordable colour printing to small business with the WorkCentre 6505.  Machines like the Xerox 6505 mean you can bring your outsourced printing back in house without impacting budget or workflows. In fact, bringing your printing back in house gives you greater control over your marketing materials and production pieces. Companies like Xerox are providing simple, affordable solutions that help you work better, smarter, and in colour!

Want to learn how to see how colour can transform your small business? Contact us today and we’ll show you how!

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